BROOKLIN BARBEARIA • 2023
[pt] SOBRE: Brooklin é uma barbearia que há 6 anos atua no mercado ofertando serviços de corte de cabelo, barba procedimentos químicos. A marca tem como missão oferecer conforto, praticidade e qualidade para todo o bairro onde está situada, visto que acreditam que a comunidade merece e pode ser bem tratada. Seu principal valor é o amor e o cuidado pelo próximo.
[en] ABOUT: Brooklin is a barbershop that has been operating in the market for 6 years offering haircut services, shaving and chemical procedures. The brand's mission is to offer comfort, practicality and quality to the entire neighborhood where it is located, as they believe that the community deserves and can be treated well. Its main value is love and care for others.
[en] ABOUT: Brooklin is a barbershop that has been operating in the market for 6 years offering haircut services, shaving and chemical procedures. The brand's mission is to offer comfort, practicality and quality to the entire neighborhood where it is located, as they believe that the community deserves and can be treated well. Its main value is love and care for others.
[pt] CONCEITO: O símbolo principal da marca foi recriado, evidenciando a inicial ‘B’ do nome Brooklin e representando os seus serviços. O bigode remete à barbearia e o pente, por sua vez, representa o cuidado e é o símbolo da representatividade negra.
[pt] CONCEPT: The main symbol of the brand was recreated, highlighting the initial 'B' in the name Brooklin and representing its services. The mustache refers to the barbershop and the comb, in turn, represents care and is the symbol of black representation.
[pt] CONCEPT: The main symbol of the brand was recreated, highlighting the initial 'B' in the name Brooklin and representing its services. The mustache refers to the barbershop and the comb, in turn, represents care and is the symbol of black representation.
[pt] CORES: Como principais cores da marca temos o preto e o branco, representando uma marca confiável, profissional e objetiva. Já as cores complementares são tons que se aproximam do dourado e trazem energia, vitalidade, alegria, modernidade e, além de reforçarem a essência da marca, ajudam a marca a se diferenciar das demais do mesmo segmento.
[en] COLORS: The brand's main colors are black and white, representing a reliable, professional and objective brand. Complementary colors are tones that are close to gold and bring energy, vitality, joy, modernity and, in addition to reinforcing the essence of the brand, they help the brand to differentiate itself from others in the same segment.
[pt] TIPOGRAFIA: A tipografia é composta por fontes que contrastam entre si e expressam as características da marca, como modernidade, inovação e ousadia. Cada uma delas pode ser usada em diferentes materiais e ocasiões, como em títulos, frases e textos.
[en] TYPOGRAPHY: Typography is made up of fonts that contrast with each other and express the brand’s characteristics, such as modernity, innovation and boldness. Each of them can be used in different materials and occasions, such as in titles, sentences and texts.
